Hello. I make things.
Work
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Cole Haan Boots 1928
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A fun dynamically generated & filtered responsive mobile site for Cole Haan showcasing their fall & winter boot collection.
Unity Development Group
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A simple yet refined parallax site executed on an abbreviated timeline for the good people of St James Partners & associates in support of this ambitious endeavor.
Dedon Interactive Installation
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This experiment in physical interactivity & kinetic installation transformed the windows of Dedon’s flagship US location in Soho. The Kinect, Processing, Arduino-driven experience fused nature & technology together to create a little interactive play on the streets of NYC. Using a Microsoft Kinect for directional motion & depth detection (with discrete day & night modes toggling infrared sensor
CNN SXSW
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CNN requested an awareness piece at SXSW (South By South West) 2011 in Austin for iReports & the new CNN Android Application. The installation was build via an Air application which pulled live iReports feeds of SXSW & displayed iReport-like tiles which flipped in & out using the custom Sekati API class RotationPlane (documentation) & employed QR codes to load the new application
Ferragamo Wlist
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Ferragamo sought a unique social campaign for their iconic W bag; named after Wanda Ferragamo the W bag celebrates the lavish lifestyle associated with jet-setting to glamourous locales & the lavish lifestyle of the fashionable Ferragamo woman. The result of this initiative; the W List; a Facebook Connect socialized microsite where visitors are invited to tell
Love Hate Love
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Love Hate Love, a proof-of-concept implementation of the Shopmate IP developed @ SM is a hybrid technology (LAMP/AJAX/Flash) offering which socializes the online shopping experience via realtime in-site peer-to-peer audio, video, text chat & product manipulation in light-box-like wardrobe areas where users add, remove, compare & suggest products in savable wardrobes with a friend. Sessions are
SM Metrics
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Soon after joining SM, the technology team was given a mandate to pitch an internal technological muscle flexing exercise which the digital agency could use to showcase it’s dedication to innovation, IP development & it’s teams collective insight & ability. Many great concepts were pitched, including my own on wiring the office to the hilt with Arduino’s to
Virtually Homeless SMS Installation
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Pathways to Housing is a non-profit focused on providing housing & employment opportunities for the homeless in New York City & other major metropolitans. In 2010 Pathways commissioned SM to create their website www.pathwaystohousing.org & a technology driven awareness campaign in NYC. The cornerstone of this campaign was the Pathways Installation; a life-sized homeless man was projected
LVMH HD Generation
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Moet Hennessy • Louis Vuitton approached SM to create a rich microsite for their high-end makeup line which underlined their value in HD photo & video shoots. One unique aspect to this project was the extremely tight turn-around time for development (approximately 3 days from start to finish), which required working closely with our designer to
MAC Color Play
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A corner stone feature of the MAC Cosmetics website rebrand campaign was the Color Play Browser; a innovative experience that allows users to discover all MAC shades, colors & textures from anywhere within the MAC site via a gradient color stripe which emerges from the vertical main navigation menu. Upon selecting a color from this menu (or by requesting
MAC Brush Finder
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Little brother to the MAC Color Play application, the MAC Brush Finder was another launch feature of the MAC Cosmetics website rebrand campaign which allows users to view the entire MAC brush product collection as a whole, then narrow the search for the right product by contrasting & comparing by way of advanced additive filters to find the appropriate
MAC Cosmetics
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The MAC Cosmetics website rebrand campaign was a multi-year design & collaborative development endeavor between Tender (performing core design/front-middleware development) & the Estee Lauder (who performed a full database & CMS platform switch in parallel to the roll out). Various key development components & applications were authored during the scope of this project; from large scale product-based
March
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March, a Brooklyn based design/consulting firm specializing in high-end rendering & prototyping, engaged Tender to build their agency website after collaborating on renderings for the Avra Verde project. The site, in addition to being a light-weight CMS driven blog & news feed; also doubles as a full-featured, slideshow / presentation gallery for March’s work.
Avra Verde
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As the primary sales tool for an exclusive new residential development located adjacent to Saguaro National Park in Arizona, this site is a photographic showcase of the award-winning architecture of Rick Joy. It’s a large-scale, full-screen experience that simultaneously allows for an immersive dive into the landscape and architecture and quick access to the details
Emissions Limits Database
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The Emissions Limits Database was an ambitious data-visualization executed for the US Dept of Energy involving the visualization of atmospheric emissions limits defined under current regulatory statutes and permits for fossil fuel (natural gas & coal) power plants operating throughout the United States. The data was gathered from an analysis of applicable federal, state, & local
Sundance Channel Video Player
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Tender approached Sekati to build this dynamic video player (& syndicatable module) for the new Sundance Channel site being built.The player plugs into existing database feeds incorporating features such as live deeplinking of playlists & videos, user accounts ratings, favorites, discussions, regional profiling, schedule information, rss feeds, & integrated advertising via pertinent preroll video, in an
Fila Adatto Kiosk
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Firstborn designed & developed an interactive application to allow retail customers to purchase custom fit footwear from Fila’s new flagship store on Madison Ave. It has been since rolled out all over the world in countries like Japan & Italy. A truly unique and complex technology project, and the first of its kind, in the
McGraw-Hill PrepCenter
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McGraw-Hill hired Firstborn to create an online application that allows professors who use the company’s textbooks, to access and download all supplementary assets for use in the classroom. This online application acts as a centralized asset repository that enables McGraw-Hill business units to add and adapt any digital assets via a custom-built admin tool. Pushing
Call Me Lightning
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Call Me Lightning, an indie rock band from Milwaukee, engaged Sekati to launch a fun, quirky, somewhat odd “hand-made” website to accompany their debut album recorded at Steve Albini‘s Chicago studio,Electrical Audio & in preparation for their upcoming tour. This XML driven flash microsite site has a light-weight PHP-based CMS to allow the band members & manager to
Sekati Classic
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Overview: The original Sekati portfolio body of work presented through an unconventional & multi-user interface. Background: Built on the heels of art school & with an increasingly eclectic mixture of traditional & digital artwork to account for; this folio site was an early foray into interactive development. Leveraging many of the new features made available in Flash 6′s
Quick
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Colophon
—Start with one raw HP DL145 stuff with two server-grade AMD processors, 16Gb RAM & 3ware RAID controller to taste. Marinate ingredients rendering a single Xen Dom0. Slice for ⅓ dozen para-virtualized DomU's guests. Place in 5nines colocation oven, heat with standard LAMP stacks or HA service nodes. Finely dice W3C "Standard" to an inch of it's life, let simmer & cool.
